Ordermentum

Our goal was to position Ordermentum as the leading digital platform that streamlines the admin for B2Bordering in the food and beverage industry. The larger the user base, the greater the data and therefore the ability to generate insights for well informed business decisions.

STUDY RESULTS - We know that media usually only accept data studies with a pool of 1000+ elements of reference as 'credible.' For this, we worked with Ordermentum to ensure we could back up any statistics we shared with verifiable data that is also available to businesses directly through their B2B platform.

TIMING & INFORMATION RELEASE - We researched the Melbourne International CoffeeExpo and created a proposal for outreach that timed in with the campaigns around MICE and those media we knew would be attending.

TARGETING B2B MEDIA - INDUSTRY - We created a core list of advisory topics for trade and industry media that positioned Ordermentum as innovators and advisors, and leaders in data analysis for their B2B sector.*NB - We also targeted high level consumer media(which businesses owners read) and tech media.

MEDIA BREAKFAST - We created a custom coffee breakfast for trade and industry media at a cafe in the CBD in Sydney. For this, we researched where most of the industry media writers were located and partnered with a cafe that was most convenient for all.We invited B2B media to come along and meet the Founders, hear more about the technology and enjoy a coffee and breakfast with our clients.