THE ATTICISM
PR AGENCY
FOUNDED IN AUSTRALIA IN 2012
GLOBAL INSIGHT. LOCAL TEAMS.For 15 years, we have dominated the PR Agency Sydney scene. We bring global perspective and local execution, establishing our reputation as a top PR Agency Australia, with global insight and international offices for ambitious brands.
searching FOR A big PR AGENCY?
that's not us
Yes, we work across multiple markets, but we keep our local teams intentionally lean.
This means more affordable rates for you, and more experienced people actually doing the work. Win win, right?
ABOUT US
Founded by Renae Smith in 2012 (that’s her in the pic), The Atticism is a multi award winning PR and brand development agency redefining how modern brands communicate, engage, and grow.
We’re a global agency with intentionally small, boutique teams. That means no fluff, no handballing down the chain – just expert led strategy delivered by the people who actually built it.
Our approach has never been one-size-fits-all. We assess your entire brand landscape before crafting tailored strategies that ensure every marketing dollar works harder, smarter, and with purpose.
We’re not trying to be the biggest agency in the world… just the most effective partner for the clients who get it.
Each of our core offices is led by a Senior Managing Director : Sophie Muir in Australia, Chad Teixeira in the UK, and Renae Smith leading our Global campaigns from Europe, each supported by specialist consultants across the Middle East, Southeast Asia, and beyond.
This senior led model means you’re always dealing with the decision-makers.
Our motto is clear: Our success is measured by yours.
Our affordable PR services
What can we help you with?
What OUR CLIENTS think
Absolutely fantastic 1st class service. We used this company to launch our own brand and Renae was brilliant. The PR launch Renae done for us was crazy and support leading up to the launch was amazing. Couldn’t recommend this company enough!
Ricky Sahota, CEO of Cluck’d
Absolutely love working with The Atticism. It’s not easy to find an agency that ads proper value to your brand. I’ve been working with them for a year, and let me preface this by saying that i’ve been handling agencies for 15 years. Working with Renae and the team is an anxiety free experience. They get the job done, and they do it so well you’ll never EVER want to go anywhere else.
I will take a minute to pass on my experience with them because, like me, you’re probably looking for the right partner for your brand
My points of anxiety (that they knock out of the park) come from past experiences of working with both HUGE multinational agencies and small boutique agencies.
With the multinationals it has been my experience that they don’t pay as much attention to the smaller clients as they do with their BIG clients, They focus on the 20% of the client base that give them 80% of their earnings, I run a medium sized brand and I always have to fight for attention and constantly follow up with my account handlers to make sure the job gets done, and, I have been disappointed every single time because my medium sized brand gets deprioritized.
Small boutique agencies are, from my experience, usually very unorganized and lacking when it comes to the reach of their network (Vs multinationals that have global reach). You can’t use the same small boutique agency in London that you used in Dubai. So it is a constant journey of educating new agencies on your brand, make sure all the fundamentals are aligned and then following up to make sure they get the job done and in most cases you end up doing things yourself because you just don’t trust them to get the job done.
The Atticism do this incredible thing, They work with a conscience :). They understand your brand, and your needs, on a fundamental level, and become an extension of you and your brand. They create great strategies, and more importantly they execute them with grace and a phenomenal amount of dedication. They also have the right connections and their network does everything you want it do both regionally and globally level. (They’ve worked for me across EU & MENA)
It takes me one 15 minute call a week to align on things and the work gets done, and it gets done WELL. They just do it better, at least better than anyone else i’ve worked with, and i’ve worked with at least 20 agencies including the likes of MSL, Leo, Ogilvy, Editor and Ketchum.
tl;dr Working with The Atticism is an anxiety free experience. They work harder and smarter than everyone else i’ve worked with, you can trust them, and they WILL make you a HAPPY client.
Reply
Boudy, CMO of Swiss Butter
Renae and her team at The Atticism are the real deal. They are always very prompt and responsive. However what really sets The Atticism a part is Renae’s grasp on strategy and what will work wth journalists. Renae spends a great deal of time, going above and beyond to ensure that strategy is created and press releases well written, and sent out each week by the team.
I believe Renae truly cares about her clients and their success. She is also very flexible to adapt and change her approach if and when is needed depending on the media landscape. I would have no hesitation in fully recommending Renae and her team. I have seen her go above and beyond time and time again.
Lloyd Edge, CEO of Aus Property Professionals
The Atticism have been amazing from start to finish! When we initially sat down to discuss an engagement they provided clear and transparent deliverables and performed extremely well against all of them. They’ve been great to work with and super flexible / accomodating to any requests too. Highly recommend!
Will, CEO of SportsPlus
A very refreshing and welcomed encounter after having an incredibly poor experience with [REDACTED] from [REDACTED] who was very pleased to take our money but was horribly rude and unprofessional and quite frankly the worst business experience we have ever had.
Thank you for taking the time to truly understand us. It’s amazing how much money we wasted on poor PR team and the incredible difference it can make by hiring the right people for the job. Thanks everyone!
Sarah Elizabeth
The Atticism doesn’t just do press releases – they do PR. Their ideas, determination and approach helped take MATE from a startup to Australia’s largest privately-owned telco. They’ve been a crucial part of our journey. We were most impressed with their approach to PR and the fresh views of their leader, Renae.
Mark Fazio, CEO of MATE Telecommunications
We had a great experience working with The Atticism as our UK PR agency. Their team was incredibly responsive and consistently quick to communicate, which made coordination across time zones easy.
They did an excellent job building our PR strategy and were able to make a relatively tight budget go a long way. They successfully secured the earned media placements we were targeting and helped us meet all of our media inclusion goals.
When we had to pause our UK operations, they also handled communications with the media thoughtfully and professionally. Beyond the core PR work, the team regularly went above and beyond—helping with logistics like purchasing event materials when our U.S. cards weren’t accepted and collecting demo devices to ship back to the United States.
Overall, they were reliable, strategic, and a great partner to work with.
Holly Tully, CMO of Sage | Techless (USA)
We had the absolute pleasure of working with Mia, Renae, and the ATT team for the launch of our CANESS venue. Even with some unexpected delays in our opening timeline, they navigated everything with calm, clarity, and real expertise.
Their thoughtful communication and deep industry knowledge helped us gain incredible press exposure—which played a huge part in our early success. They’re passionate, attentive, and genuinely invested in their clients.
We can’t recommend them enough! If you’re looking to crack the PR code—whether you’re in Australia, the UK, or beyond—ATT is the team you want by your side.
