KOKO Kawaii

Project Summary: Elevating KOKO Kawaii's Brand and Revenue with Comprehensive PR and Social Initiatives

Explore The Atticism's strategic partnership with KOKO Kawaii, as we spearhead PR and Social efforts for impactful results. Our overarching approach is designed to achieve the following objectives:

1. Consistency and Customer Engagement:Our priority is to establish steady customer traffic for KOKO Kawaii throughout the week. By implementing tailored strategies, we aim to enhance operational consistency and predict busy periods, creating a seamless flow without overwhelming or slow periods.

2. Local Brand Dominance:Our focus is on positioning KOKO Kawaii as the ultimate breakfast and lunch destination within the local community. Through unique food and beverage offerings and exclusive events catered to the target audience, we're cultivating brand awareness that resonates deeply.

3. Amplifying Brand Identity:We're redefining KOKO Kawaii's brand identity to align with its unique offerings and values. By promoting exceptional hospitality and showcasing revamped baked goods under "Koko Kawaii Food," we're igniting curiosity and enhancing brand appeal, particularly among university students.

4. Sustained Buzz and Positioning:Our ongoing efforts include developing a comprehensive calendar of media opportunities, events, activations, and collaborations. This strategy ensures consistent buzz, revenue growth, and strategic brand positioning opportunities for the venue.

In a Nutshell:Through dynamic PR and Social initiatives, The Atticism is charting a transformative course for KOKO Kawaii. By cultivating engagement, sparking local preference, refining brand identity, and sustaining buzz, we're driving KOKO Kawaii towards sustained success, becoming the ultimate culinary and community destination.