Sayuri Teas

SAYURI is a mission-driven brand honouring Japanese traditions and promoting the health benefits of a daily tea ritual. SAYURI makes a collection of authentic, traceable, organic green teas and matcha’s accessible to a modern, global audience, while supporting the artisans of Japan who struggle to compete in this digital era.

The Atticism worked to create a UK focused public relations campaign surrounding Sayuri Tea and the founder, Yureeka Yasuda.  As a result, in just four months, we achieved high quality coverage in Harpers Bazaar, Glamour Magazine, Monocole Radio, Wellbeing Magazine, Art & Collections, Dine Out, Kindred Spirits, Ox Magazine, to name a few – as well as several face to face tea demonstrations with targeted high net worth social groups in London.