The Atticism is a full service, boutique PR and brand development agency that was founded in Sydney in 2012. Our team specialise in the hospitality, technology and urban lifestyle sectors.
The Atticism has become the ‘go to’ agency for those looking to break free from traditional PR methods. We are leading spokespeople against the widespread use of vanity metrics in PR and were one of the first agencies to promote the dissolution of the traditional press release.
The Atticism is a boutique agency, by design. We aren’t trying to be the biggest, but we are determined to be the best. We are comprised of a tight-knit team who work closely with our clients to help them succeed.
We believe that when it comes to communications, if everyone is going one way, it’s often better to find a different path, one that will surprise and delight. This will ensure your voice is heard and most importantly, remembered.
Basic content might get read, good content could get read and shared, but great content is content that will be read, shared and talked about.
One of the most fundamental, yet critical components of maximising your brand’s visibility and overall reputation is creating incredible content that is relevant to your target audience’s interests, needs, and questions.
What is good content? Good content is original, actionable, and answers a question. It’s properly sourced, unique, concise, grammatically correct and is formatted properly.
Good content can take many forms including blogs, videos, infographics, advertorial, expert articles, media pitches, podcast submissions, website copy, speeches, crisis statements and industry award entries.
The efficient use of tailored content like this can result in significant benefits for your brand. From improved keyword rankings in major search engines (SEO) and increased website traffic and leads right through to brand authority and industry reputation – outstanding content forms an essential, and highly effective part of your overall business growth strategy.
In this fast-moving world, ‘the less is more’ rule usually applies to content and our team of expert content writers ensure that your message is delivered in an inviting yet concise manner.
We don’t drone on in boring press releases, we don’t speak in cliched jargon and we don’t cut and paste using ‘one size fits all’ approach – we make our content count… every word we create has a purpose.
Sharp copy not only helps us communicate your brand more effectively, it also plants emotional hooks in people’s minds, which keep them coming back for more.