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The Atticism is a B2B tech PR agency with a strategy-first approach. We simplify complex ideas, build credibility for technical founders and help growth-stage companies cut through the noise. Founded in Sydney and now based between Sydney and London, we understand how to position ambitious tech brands for both local traction and international credibility.
If you are a tech founder or marketing lead, you do not want fluff. You want clarity, traction and measurable results.
Most PR firms stop at writing press releases. We build strategic communications that help close enterprise sales, attract talent and convince investors.
Our team embeds PR into wider marketing strategies so your story supports sales, demand generation and customer trust. This is what makes us a tech PR agency that actually turns the dial and achieves real, measurable results.
We also bring real industry experience. Over the last decade, we have worked with tech companies across industries: children’s banking, travel credit cards, smart home systems designed for Airbnb, AI prediction for the coffee industry, and even construction technology platforms that reshaped how contractors operate. We have launched geolocation tools for Italian catalogue apps entering Australia, and supported SaaS and con tech platforms through international expansion.
When it comes to technology, we understand what makes a good story in a highly competitive industry. That is why brands trust us to translate technical innovation into commercial traction.
PR is not just about awareness. It is about giving your brand the commercial edge it needs to grow.
Scaling from Australia into new regions requires a message reset. We prepare your brand for global markets, adapting language for investors, regulators and enterprise buyers.
As a seasoned tech PR firm, we make you credible internationally while keeping your identity intact. Whether it is a UK market launch or building visibility before a US round, we help you scale with confidence.
Visibility has to be amplified to deliver value. We align PR wins with social media content, SEO and owned channels. That way every placement keeps working long after it goes live.
We collaborate with your team to extend the life of coverage. By syncing PR with digital, we connect awareness with trust and growth.
Tech businesses measure success by growth, not likes or clicks. That is why our approach is data driven. We map KPIs such as domain authority, inbound demo requests and investor traction back to commercial goals.
Our approach ensures alignment with your lifecycle, whether that is product launches, funding rounds or international expansion. We are here for long term reputation building. In B2B, deals close over months, not moments, and your PR needs to reflect that.
We partner with:
If you are building something complex and disruptive, we can help you make it clear, commercial and credible.
Cappsule – Record-Breaking Funding Round
Cappsule, a home security system detecting noise, occupancy, and item breakage, was preparing to launch after becoming the fastest-funded product in its category on a leading investment platform.
We built a PR framework to showcase founder credibility, created buzz around product innovation, and amplified investor confidence through media visibility.
National press features across news.com.au and SmartCompany
Record-breaking preorders following campaign launch
Increased investor engagement and confidence in product rollout
The Atticism made our funding milestone feel like a national story. Their coverage boosted preorders and showed investors we were building something real.
Cappsule Founder
ShopFully – Market Entry in Australia
Italian-founded ShopFully wanted visibility for its geolocation-based catalogue technology as it launched in Australia.
We reframed global messaging for Australian audiences, developed a founder-led press strategy, and secured lifestyle and retail tech coverage.
High-profile local press placements in RetailBiz and Inside Retail
Early customer adoption through brand awareness campaigns
Strengthened positioning for retail partners in the Australian market
The Atticism understood our global story and made it local. Their work helped us quickly build trust with Australian customers and partners.
Stefano – Shopfully
PlanRadar – Construction Tech Expansion
A leading European construction tech platform needed to establish a strong presence in Australia and grow market share in a crowded SaaS market.
We developed a strategic launch campaign, secured features in construction and property trades, and positioned PlanRadar executives as thought leaders in construction technology.
Extensive coverage in Architecture & Design, Build Australia, and Property Observer
New partnerships with contractors and developers
Strong inbound lead growth from Australian customers
The Atticism gave us immediate credibility in a new market. Their strategy put us in front of the right industry voices and helped us win customers fast.
Jess – Plan Radar
Yes. Messaging, content and narrative development are core to our service. PR is strongest when connected to brand positioning.
The Atticism is a B2B tech PR agency that builds lasting credibility and visibility. We focus on having a clear message for our client, which builds solid outcomes and consumer trust.
If you are ready to turn complexity into commercial advantage, explore our Impactful B2B Tech PR Services or book a strategy call today.
Suite 308
19a Boundary St
Darlinghurst
NSW 2010
Wasiliki House
Fouskia Area
Agios Petros
31082 Lefkada, Greece
