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At The Atticism, we know small businesses and startups do not have the luxury of wasted time or budget. Every dollar you spend on PR needs to work hard. That is why we have built our reputation as a boutique PR firm for small business owners and founders who want bold, strategic communication that delivers real impact.
With teams in Sydney and London, award nominations, and global media features in outlets like The Times and Business Insider, we operate as an independent PR agency designed for challenger brands. We are not a big agency selling cookie-cutter solutions. We build strategies that are sharp, tailored, and built around your goals.
What sets us apart is that we have been where you are. I, Renae, founded The Atticism but I have also started and sold several other businesses, including a secretarial agency in the law industry and a baking mix company in the food and wholesale industry. I know first-hand what it takes to start, scale, and exit a business — the stress, the scrappiness, and the moments where every decision counts.
That means when we work with small businesses, we look at more than just publicity. We understand business development, cash flow realities, and the need to build foundations before chasing visibility. Our discovery audit reviews your business as a whole, identifies potential issues, and ensures that when PR does begin, your investment is set up for success.
In Australia, our Managing Director Sophie brings the same depth. She runs her own small business incubator alongside The Atticism, helping founders refine operations and set themselves up for growth. With us, you are not just getting PR consultants. You are getting a team that understands how businesses actually work.
Running a small business is rewarding, yet visibility is tough. Competitors move quickly, attention spans are short, and customers are selective. That is where we step in.
We do not sell off-the-shelf “PR packages.” We work as your partner to craft strategies that earn attention, build trust, and create momentum. At The Atticism you work directly with senior experts who understand founder life, so you get clear advice, fast execution, and honest reporting.
When we say strategy, we mean research, positioning, message development, and a plan that connects media, content, and conversion. We are the PR agency for startups and small businesses that want to be heard, noticed, and remembered. If you need a launch plan, a repositioning, or a credibility lift, we make it practical and effective.
Budgets are tight. Time is limited. Many of our clients have tried agencies that promised the world and delivered noise. We built a different model.
We are boutique, nimble, and accountable. You work with senior practitioners who plan and do. We prioritise outcomes over busywork. We measure what matters, like qualified enquiries, coverage in publications your buyers read, and improvements in search and social proof.
We also make PR founder-friendly. You get straight talk, practical choices, and documentation you can share with investors and teams. For us, success is not fluff — it is visibility, credibility, and growth.
We partner with startups, scale-ups, and small business clients in lifestyle, wellness, tech, hospitality, and creative industries. We understand founder-led brands, ecommerce challengers, and purpose-driven organisations that want to punch above their weight. Our work spans Australia, the UK, and international markets.
If you value strategy, speed, and clarity, we will be a strong fit.
We do not define success by how many press releases we send. We focus on outcomes that grow trust, visibility, and revenue.
Here are a few examples:
Alma Group – Hospitality PR That Delivers
Alma Group, operators of Alma (Avalon Beach) and St. Alma (Freshwater), wanted to cut through Sydney’s crowded dining scene with coverage that would drive foot traffic and build long-term brand equity.
We ran a four-month campaign combining critic previews, local lifestyle media, architecture press, and influencer collaborations. Coverage was layered across print, digital, EDMs, and social to maximise reach and credibility.
Over 21.9 million combined reach across digital, print, social, and EDMs
30 pieces of digital media coverage in titles including Urban List, Eat Drink Play, Broadsheet, Time Out Sydney, and Hospitality Magazine
32 influencer and social content pieces, all unpaid collaborations, delivering 1.6 million influencer reach
Significant uplift in local awareness and bookings, positioning Alma Group as one of Sydney’s most talked-about dining group.
The Atticism put us on the map. Within weeks, we weren’t just a Northern Beaches restaurant — we were being talked about across Sydney. The coverage and influencer buzz filled our bookings and gave us the kind of brand recognition that usually takes years to build.
— Alma Group Co-Founder
Bayeco – Skincare Brand Visibility
Bayeco, an Australian natural skincare line, wanted to break into the competitive beauty market and reach new audiences through credible, unpaid media coverage.
We leveraged our beauty and wellness media network to secure reviews, gift guide inclusions, and influencer placements. Products were only sent to pre-qualified contacts to reduce waste and ensure coverage. We also profiled the founder in lifestyle and business publications to build credibility alongside the product story.
Coverage across Fashion Journal, That’s Life, Spa + Clinic Magazine, Lifestyle.com.au, and This Woman Can
Influencer and blogger features including Vogue Infatuation and Beauty & Lifestyle Hunter
Exposure to diverse audiences across wellness, beauty, lifestyle, and business sectors
Media placements supported SEO through backlinks and built long-term brand recognition
The Atticism understood the challenges of competing in beauty. They didn’t waste product or time, and every placement felt strategic. Seeing Bayeco featured in national titles and trusted blogs gave us credibility with both customers and retailers.
Bayeco Founder
Alma Group – Hospitality PR That Delivers
Alma Group, operators of Alma (Avalon Beach) and St. Alma (Freshwater), wanted to cut through Sydney’s crowded dining scene with coverage that would drive foot traffic and build long-term brand equity.
We ran a four-month campaign combining critic previews, local lifestyle media, architecture press, and influencer collaborations. Coverage was layered across print, digital, EDMs, and social to maximise reach and credibility.
Over 21.9 million combined reach across digital, print, social, and EDMs
30 pieces of digital media coverage in titles including Urban List, Eat Drink Play, Broadsheet, Time Out Sydney, and Hospitality Magazine
32 influencer and social content pieces, all unpaid collaborations, delivering 1.6 million influencer reach
Significant uplift in local awareness and bookings, positioning Alma Group as one of Sydney’s most talked-about dining group.
The Atticism put us on the map. Within weeks, we weren’t just a Northern Beaches restaurant — we were being talked about across Sydney. The coverage and influencer buzz filled our bookings and gave us the kind of brand recognition that usually takes years to build.
— Alma Group Co-Founder
Whether you are launching, scaling, or reintroducing your brand to the market, The Atticism offers human-first, strategy-led PR that works for small businesses. We map the shortest path to results, then execute with pace and precision. You get a partner who cares about outcomes and acts like an extension of your team.
Prefer to talk it through first?
Speak to a PR strategist and get an honest view of what will work for your stage.
Suite 308
19a Boundary St
Darlinghurst
NSW 2010
Wasiliki House
Fouskia Area
Agios Petros
31082 Lefkada, Greece
