Sophie Muir

Managing Director

Sophie oversees the day to day operations of The Atticism’s Australian office, leading the local team and driving client services across the agency. With more than a decade of experience in public relations, she has worked across both consumer and B2B campaigns for global brands including Coca Cola, Cadbury, Heineken, Menulog and Camplify, while also helping early stage startups grow into internationally recognised brands.

Known for her strategic approach and ability to craft compelling narratives, Sophie brings extensive experience in publicity, experiential marketing, event production and influencer engagement. Her strong understanding of the media landscape, combined with long standing industry relationships, has consistently secured high profile coverage and meaningful brand exposure for clients.

At The Atticism, Sophie plays a central role in ensuring campaigns are executed seamlessly, combining clear strategy with creative storytelling and a strong focus on delivering measurable results for clients.

Email Sophie: sophie@theatticism.com