Chad is the UK lead of The Atticism, based between London and Portugal. With over eight years of experience across the UK, US and EMEA, he specialises in public relations, brand strategy and media positioning.

He has led campaigns for global brands including Virgin Atlantic, ALDI UK, Mastercard, Hilton and FIFA, delivering work that builds visibility, credibility and commercial impact.

In 2025, Chad was invited by the UK Prime Minister’s Office to consult on the country’s first digital creator strategy, reflecting his expertise in emerging media and strategic storytelling.

Alongside his role at The Atticism, Chad is the founder of CTM Media and a former talent agency partner, giving him a strong edge in both media placement and personal brand strategy. He works closely with founders, executives and brands to turn expertise into influence through clear positioning and targeted media engagement.

Although Chad leads the UK arm, his campaigns are built on the same methodology developed at the agency’s Sydney headquarters. He works closely with the PR Agency Sydney team on global accounts, which means brands expanding between Australia and the UK get one consistent strategy across both markets. For Sydney businesses eyeing international growth, that connection between the two offices is often the deciding factor: local knowledge on the ground in London, backed by the senior team in Sydney.

At The Atticism, Chad leads UK campaigns across hospitality, luxury, lifestyle, technology and consumer sectors, focusing on work that cuts through competitive media landscapes and drives real business outcomes.