“The Atticism truly understood our mission and brought it to life through powerful media engagement. Their support helped normalise the sober party scene and pushed the conversation forward in a big way. Their energy, professionalism, and passion made all the difference.”

— Jasper Vallance, Founder – Xstatic Sunsets

Xstatic Sunsets: Changing the Party Culture, One Sober Festival at a Time

Client: 2022

Project Type: National PR Campaign, Founder Profiling, Government-Funded Event Publicity

Project Location: Sydney, Australia

Client Website: xstaticsunsets.com

Client Overview

Xstatic Sunsets is Australia’s leading alcohol- and drug-free dance party and festival organisation, paving the way for a new kind of nightlife. With a mission to reconnect communities through vibrant, conscious celebration, Xstatic Sunsets delivers transformational experiences that promote wellness, creativity, and connection—without the need for substances.

Our Role

The Atticism was brought on to manage all publicity for Xstatic Wonderland, a landmark sober festival event held at Sydney’s iconic Town Hall. As part of the City of Sydney and Investment NSW’s CBD Revitalisation Program, this event was a pivotal opportunity to challenge nightlife norms and inspire the sober-curious movement.

Scope of Work

• Event PR & Media Relations – Driving editorial interest across lifestyle, wellness, and cultural outlets to promote Xstatic Wonderland.
• Founder Profiling – Positioning founder Jasper Vallance as a national thought leader on sober living and mindful celebration.
• Narrative Development – Shaping and sharing the story of Xstatic Sunsets as a cultural movement, not just a festival series.
• Government Grant Communications – Elevating the impact of CBD revitalisation funding through media messaging and community alignment.

Project Highlights

Through targeted media outreach and a strong focus on thought leadership, The Atticism helped Xstatic Sunsets generate awareness not only for their festival but also for the growing interest in alcohol-free lifestyles. Media placements amplified the conversation around sober joy, community-led wellbeing, and inclusive nightlife.

Why It Matters

In a culture that often equates fun with alcohol, Xstatic Sunsets is creating space for a new kind of celebration. This project allowed The Atticism to support a movement that prioritises connection, creativity, and clarity—values we’re proud to champion.