“The Atticism played a crucial role in amplifying our message and ensuring our documentary reached the right audiences. Their strategic insight and media know-how helped elevate both the film and our foundation’s mission.”
— Kirsty, Painting in Pictures
Painting in Pictures & Whale X: Storytelling with Impact
Client Since: 2023 (Single Project through 2024)
Project Type: Documentary PR, Impact Storytelling, Strategic Media Relations
Client Overview
Painting in Pictures is a compelling documentary that explores Whale X—a visionary climate initiative focused on nature-inspired solutions to the global carbon crisis. With a deep dive into how whales contribute to ecosystem restoration and carbon sequestration, the film offers an urgent, hopeful look at how nature can help solve some of the planet’s most pressing issues.
Produced in alignment with the XPRIZE Carbon Removal Challenge, the film merges science, innovation, and storytelling to spark awareness and inspire action.
Our Role
The Atticism was engaged to manage all public relations efforts for Painting in Pictures and its associated foundation work with Whale X. Our approach was designed to both showcase the film’s significance and highlight the award recognition earned by the production company.
From strategic press outreach and influencer coordination to thought-leadership positioning, our aim was to ensure the project resonated across sustainability, environmental, and innovation-focused media.
Scope of Work
- Media Relations – Press releases, targeted media pitching, and interview coordination to maximise visibility.
- Campaign Messaging – Refining the documentary’s public narrative to ensure alignment with environmental and scientific discourse.
- Influencer Engagement – Coordinating with aligned voices to extend campaign reach across digital platforms.
- Awards Promotion – Highlighting recognition and accolades received by the production team.
Key Themes
- Exploration of climate crisis solutions through biomimicry and marine ecology.
- Educational storytelling around the vital ecological role of whales.
- Tied to Whale X Foundation’s mission and the global XPRIZE initiative on carbon removal.
Impact
The PR campaign successfully amplified Painting in Pictures during its release period, generating coverage and digital momentum in both environmental and general-interest media. Our messaging helped situate the documentary as a critical piece in the broader climate solution conversation, reinforcing the foundation’s leadership in nature-based innovation.
