“The Atticism delivered exactly what we needed during a crucial time—strategic coverage, premium placements, and media we could proudly share. They understood our audience and positioned our brand with precision.”
— Untitled Drinks
Untitled Drinks & The Atticism: Elevating a Post-Covid Beverage Brand
Client Since: 2022
Project Type: PR Campaign – Post-Covid Relaunch
Project Location: United Kingdom
Client Overview
Untitled Drinks is a premium bottled cocktail brand crafted by the visionary team behind London’s renowned hospitality trio: 69 Colebrooke Row, Bar Termini, and Untitled Bar. Offering a mix of classic and experimental cocktails, each bottle is designed for both everyday indulgence and special moments—paired with hand-designed glassware that enhances the overall experience.
Our Role
Post-pandemic, Untitled Drinks turned to The Atticism to help reignite brand buzz and reconnect with audiences eager to experience fine drinking at home. We were brought on to spearhead a focused PR campaign to showcase the elegance, quality, and innovation behind the brand.
Scope of Work
- Media Strategy & Outreach – Targeting high-end lifestyle and design outlets to re-establish brand credibility and prestige.
- Editorial Placements – Securing coverage across digital and print media to position Untitled Drinks as a must-have for cocktail enthusiasts and gift givers alike.
- Brand Messaging & Storytelling – Highlighting the creative legacy of the founding team and the bespoke craftsmanship behind every bottle and glass.
Coverage Highlights
- Vogue (Print)
- House & Garden
- GQ (Digital)
- OLIVE Magazine
- Luxuriate Life
- Your London Wedding
- SLOAN Magazine
Why It Matters
As the world reopened, Untitled Drinks needed to cut through a saturated market with clarity, class, and resonance. The Atticism helped secure its return as a go-to for at-home luxury drinking, amplifying its visibility in a crowded space while staying true to its design-led, quality-first ethos.
For more on Untitled Drinks, visit their official website.
