“The Atticism understood our personality, our product, and our passion for coffee culture. They didn’t just share our story, they amplified it.”

— The Little Marionette Team

The Little Marionette: Big Personality in a Boutique Bean

Client Since: 2018 (Project-based engagement)

Project Type: PR Launch, Brand Awareness Campaign

Client Overview

Born from an egg on a mountaintop (well, almost), The Little Marionette emerged from Sydney’s Inner West and quickly brewed up a reputation as one of Australia’s most charismatic and quality-focused specialty coffee roasters. With a strong cult following and a distinctive voice, the brand’s blends are as smooth and deep as Barry White’s dulcet tones, while their seasonal small-batch roasts offer flavour profiles as diverse and compelling as a Bowie B-side.

Our Role

The Atticism was brought on to build buzz around The Little Marionette’s expanding product line and brand story. Our goal was to increase awareness through targeted media outreach, brand storytelling, and strategic placement—bringing their voice to life and their beans to the right audiences.

Scope of Work

• Public Relations Strategy – Crafting a narrative that matched the brand’s cheeky, creative identity.

• Media Outreach – Securing editorial placements across lifestyle, hospitality, and food publications.

• Brand Storytelling – Communicating the unique flavour profiles and roasting philosophy through compelling content.

• Coffee Community Engagement – Supporting visibility within coffee culture networks and tastemaker circles.

Project Impact

This project helped push The Little Marionette’s distinctive blends into the spotlight and ensured their story resonated with both loyal customers and new audiences. The brand’s personality and premium offering were amplified through a creative PR approach that celebrated everything that makes The Little Marionette a standout in Australia’s coffee landscape.