“The Atticism just got our vision. From messaging to media outreach, they knew exactly how to position our app for maximum impact. We felt heard, understood, and celebrated—just like our users are meant to feel.”
— Rochelle, Founder, The Cheer Collective
The Cheer Collective: Celebrating Goals, Together
Client Since: 2021 (Single project)
Project Type: App Launch, PR Campaign, Brand Messaging
Client Overview
The Cheer Collective is a mobile app designed to transform the way people set, share, and celebrate goals. With a mission to eliminate comparison, competition and pressure from traditional goal-setting platforms, the app provides a socially-led, supportive environment where progress is recognised, and community is central. It’s a space to cheer each other on—no matter the milestone.
Our Role
The Atticism was engaged to launch The Cheer Collective in Australia through a bespoke PR campaign that highlighted the app’s unique positioning in the wellness and productivity space. We focused on crafting a compelling narrative around mental wellbeing, empowerment, and digital community building.
Scope of Work
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Media Relations – Crafting and distributing a tailored media release to lifestyle, tech, and wellness outlets.
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Brand Messaging – Helping define the app’s voice, values, and user impact for a public audience.
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Thought Leadership – Positioning the founder as a voice in purpose-led tech and inclusive goal setting.
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Launch Strategy – Supporting the app’s debut with early media buzz, influencer seeding, and community engagement.
Project Impact
Through targeted PR, The Atticism helped position The Cheer Collective as a meaningful alternative to competitive productivity apps. Our work generated valuable media attention and helped shape a brand voice rooted in positivity, inclusivity, and social support.
