“The Atticism helped us launch our market in a whole new country—and they nailed it. From messaging to media, they made our brand feel right at home in Sydney. We couldn’t have asked for a better partner.”
— Paula & Malacchi, Founders, That Good Good Market
That Good Good Market: Bringing the Plant-Based Vibe from San Diego to Sydney
Client: 2023
Project Type: Event Launch, Media Relations, Brand Messaging
Client Overview
Born in San Diego, That Good Good Market is more than just a vegan food market—it’s a vibrant, inclusive celebration of plant-based living, great music, and community connection. Designed to be welcoming to all (not just vegans), the market challenges stereotypes and reframes plant-based food as fun, delicious, and accessible.
Our Role
The Atticism was brought on to support the launch of That Good Good Market in Sydney, marking the brand’s international debut. Working directly with founders Paula and Malacchi, we ensured their values of inclusivity, sustainability, and great food were communicated with authenticity and flair.
Scope of Work
- Media Strategy & Publicity – Launching the market with a tailored PR campaign that secured local and lifestyle coverage across food, wellness, and event platforms.
- Brand Storytelling – Refining the brand’s narrative for a new market, highlighting the founders’ mission and community-driven ethos.
- Event Promotion – Driving pre-launch hype through influencer seeding, media previews, and social media support.
- Audience Engagement – Positioning the market as a must-visit experience for both plant-based enthusiasts and curious foodies alike.
Project Impact
That Good Good Market made its mark in Sydney with strong local media pickup, influencer excitement, and enthusiastic attendance from the broader community. Our work helped the brand stay true to its roots while making a splash in a brand-new city.
