“Working with The Atticism is an anxiety-free experience. They work harder and smarter than anyone else I’ve worked with, and I’ve worked with over 20 global agencies.”
— Boudy Boustani, CMO, Swiss Butter
Swiss Butter: International Hospitality PR Across MENA, the UK and Europe
Multi-market PR, thought leadership and global influencer management
The Background
Swiss Butter is a hospitality success story, taking the steak frites category global with a refreshingly non-traditional model. With venues across the Middle East and Europe, and further global expansion underway, their vision required a PR agency that could match their ambition without diluting the brand.
That’s where The Atticism came in. Since 2023, we’ve worked directly with Swiss Butter and founder Eddy Massaad to shape their global profile, raise awareness in key markets, and position the brand as a leader in hospitality innovation.
Multi-Market PR and Media Strategy
We lead media campaigns across the Middle East, the UK and Europe that position Swiss Butter at the intersection of hospitality, entrepreneurship and cultural relevance. That work spans new venue launches across each region, editorial placements in top-tier business, lifestyle and hospitality titles, and timely commentary crafted for both media and investor audiences. Running through all of it is the profiling of Eddy Massaad as a global hospitality voice and business leader, so the founder’s story grows alongside the brand’s footprint.
Global Influencer Management
With a focus on authenticity and local resonance, we oversee more than 50 influencer partnerships every month across regions. Each market gets creators who actually speak to it, delivering measurable reach and strong in-market buzz rather than one campaign stretched thin across three continents.
Awards and Brand Authority
We identify and manage Swiss Butter’s entry into credible global award programs, helping position both brand and founder as innovators within their field and adding third-party weight to the story the coverage is already telling.
A Partnership That Works
Boudy Boutsani describes The Atticism as the only agency that combines the global reach of a multinational with the agility and attention of a boutique firm. Our team works hand in hand with Swiss Butter’s leadership, keeping strategy and execution aligned across every market. Whether launching a new city or guiding thought leadership at a global level, we deliver strategies that do more than build buzz. They build legacy.
Expanding into new markets? We run international PR and influencer campaigns for hospitality brands across the Middle East, Europe, the UK and Australia. Let’s talk.
