“Working with The Atticism is an anxiety-free experience. They work harder and smarter than anyone else I’ve worked with, and I’ve worked with over 20 global agencies.”
— Boudy Boutsani, Swiss Butter
Swiss Butter & The Atticism
Client Since 2023 | Current Client | MENA, UK & EU Markets
Swiss Butter is a hospitality success story, taking the steak frites category global with a refreshingly non-traditional model. With venues across the Middle East and Europe, and further global expansion underway, their vision required a PR agency that could match their ambition—without diluting the brand.
That’s where The Atticism came in. Since 2023, we’ve worked directly with Swiss Butter and founder Eddy Massaad to shape their global profile, raise awareness in key markets, and position the brand as a leader in hospitality innovation.
Our Role:
Strategic PR, Thought Leadership & Global Influencer Management
PR & Media Strategy
We lead multi-region media campaigns to position Swiss Butter at the intersection of hospitality, entrepreneurship, and cultural relevance. This includes:
- Launching new venues across MENA, UK and EU
- Securing editorial placements in top-tier business, lifestyle and hospitality titles
- Profiling Eddy Massaad as a global hospitality voice and business leader
- Crafting timely commentary and reactive content for media and investor audiences
Influencer Strategy & Community Engagement
With a focus on authenticity and local resonance, we oversee 50+ influencer partnerships each month across regions—delivering measurable reach and strong in-market buzz.
Awards & Brand Authority
We identify and manage Swiss Butter’s entry into credible global award programs, helping position both brand and founder as innovators within their field.
A Partnership That Works
Boudy Boutsani describes The Atticism as the only agency that combines the global reach of a multinational with the agility and attention of a boutique firm. Our team works hand-in-hand with Swiss Butter’s leadership, ensuring strategy and execution stay aligned across all markets.
Whether launching a new city or guiding thought leadership at a global level, we deliver strategies that do more than build buzz—they build legacy.
Want a campaign like this? Let’s talk.
