Current Client | Since 2025 | Public Relations in Australia

Spriggy is on a mission to raise the most financially confident generation yet. Founded in 2016, this Sydney-based fintech has become Australia’s #1 pocket money app, trusted by over 1.2 million members. From teaching kids how to save, earn, and budget, to helping parents navigate their child’s first mobile phone, Spriggy has redefined how families engage with money, and each other.

The Atticism was engaged to support the release of Spriggy’s flagship white paper on children’s financial literacy in 2025, shaping the narrative, media positioning, and earned storytelling around key industry insights. Our collaboration will continue with ongoing PR support across multiple Spriggy products.

Our Role:

White Paper PR, Media Strategy, Product Communications, Thought Leadership Development

Creating Momentum with Meaning

Spriggy’s data-backed Economy Report isn’t just a research piece, it’s a statement of purpose. We helped frame the findings to resonate across national media, family audiences, and industry leaders, translating financial trends into stories worth sharing.

Positioning a Category Leader

As Spriggy expands into new offerings, our role is to support a trusted household brand stepping confidently into new territory. Each product deserves a spotlight that feels grounded in purpose, not hype.

Building on a Trusted Foundation

Spriggy’s success comes from its ability to evolve without losing sight of its core values: confidence, safety, and real-world learning. We work closely with the internal team to ensure that every press moment honours the brand’s deep connection with Australian families.

Why This Work Matters

In a world where financial confidence is more critical than ever, Spriggy is doing more than building tools, it’s shaping behaviours, values, and futures. Our job is to make sure those efforts get the visibility they deserve, through smart PR and purpose-led storytelling.

If your product is built to change lives, our job is to make sure people hear about it, for the right reasons.