“The Atticism have been amazing from start to finish. Clear deliverables, great performance, and super flexible to work with — highly recommend!”

Will, SportsPlus

Client since 2024 | CURRENT CLIENT | Brand Launch, Media Relations, Influencer Engagement

SportsPlus & The Atticism: Simulated Sports, Elevated PR

SportsPlus is redefining the entertainment space by merging high-tech sports simulation with premium hospitality, offering guests a dynamic, social venue unlike any other. With experiences ranging from cricket and tennis to F1 and golf, SportsPlus isn’t just a game—it’s a destination.

The Atticism was brought on board as PR partners to lead the launch and establish the brand in the Australian market with high-impact media and influencer strategies.

Our Role

As the strategic PR partner for SportsPlus, The Atticism is managing:

Brand Launch Strategy

We’ve crafted a launch campaign to introduce SportsPlus to the market, focusing on its unique value proposition—cutting-edge simulations paired with great food, drinks, and social connection.

Ongoing PR & Media Relations

From targeted editorial outreach to thought leadership profiling, we’re positioning SportsPlus at the intersection of lifestyle, tech, and entertainment.

Influencer & Community Engagement

We’ve curated influencer partnerships and local community engagement strategies to ensure SportsPlus resonates with a diverse, engaged audience from day one.

Why It Matters

Launching from the iconic Canterbury League Club, SportsPlus is not just another venue—it’s a new kind of social experience. Our work ensures that message reaches the right media, the right influencers, and ultimately, the right customers.

Stay tuned as we continue to elevate SportsPlus across media, community, and culture.