Project Type: Single Campaign | Year: 2023
Client Website: saff.org.au
The South African Film Festival (SAFF) is a cultural celebration that brings the best of South African storytelling to Australian and New Zealand audiences—both in cinemas and online. Featuring a wide spectrum of films, from emotionally charged documentaries to uplifting shorts and award-winning feature films, SAFF provides a lens into the heart of South Africa’s culture, creativity, and complexity.
Our Role
The Atticism was brought on board to elevate brand visibility and expand SAFF’s reach beyond its loyal base of South African expats. Our goal was to position the festival as a must-attend cultural event for a broader audience, inviting diverse communities across Australia and New Zealand to engage with these rich, globally relevant stories.
Scope of Work
- Public Relations: Media outreach and press engagement to drive editorial interest in SAFF’s programming, filmmakers, and mission.
- Social Media Marketing: Platform management, campaign development, and content strategy to generate buzz, encourage ticket sales, and foster community engagement.
- Audience Development: Strategic messaging crafted to attract wider demographics without losing the authenticity of the festival’s cultural roots.
Impact
Our campaign successfully introduced the festival to new audiences, drove media interest in key films and filmmakers, and increased digital engagement. We’re proud to have helped spotlight stories that resonate across borders and generations—proving once again the power of film to unite and inspire.
