Client Since 2025 | Current Client | Representing in the UAE

In collaboration with Chad Teixeira Media

So Nourished is a new children’s food brand created by two mothers on a mission to transform mealtimes for neurodivergent and sensory-sensitive children. Launching in the UAE in late 2025, the brand’s core range includes bone broth, whipped marrow, organic tallow and frozen nutrient cubes, all rooted in ancestral nutrition, reformulated for modern parenting.

Built from lived experience, So Nourished is more than a food startup. It’s a quiet revolution for parents navigating picky eaters, developmental diagnoses, and the pressure to nourish children who reject typical toddler food. With bone broth at its base and nutritional science behind every product, the brand blends gut health, immune support, and sensory-aware textures into a single promise: food that actually helps.

Our Role:

Brand Launch, Founder-Led Storytelling, Media Gifting, UAE PR Strategy

This isn’t just a product launch. It’s a category education moment, one that requires deep cultural sensitivity, trusted parenting voices, and real talk about food, function, and neurodiversity.

Narrative-Led Positioning

We anchored the campaign in the raw honesty of the founders’ lived experience: two women, two children with nutritional and sensory challenges, one mission. Their stories aren’t polished. They’re powerful. That’s what makes them cut through.

Parenting, Wellness & Women’s Media

Our outreach is hyper-targeted across UAE parenting and lifestyle titles, with messaging calibrated for relevance, not just reach. Early gift-back campaigns are designed to introduce the products within real family contexts, not staged sets.

Founder Visibility & Trust Building

From crafted media kits to one-on-one journalist briefings, we’re positioning Nina and Safa not just as founders, but as credible voices in the child nutrition space. Their cultural mix also brings depth to the brand’s authenticity in the MENA region.

Influencer & Expert-Led Sampling

We are rolling out tiered influencer seeding across UAE parenting circles, alongside clinical voices who can speak to gut health, neurodevelopment, and food as intervention. Because when you’re dealing with trust gaps, facts and feelings both matter.

Why This Work Matters

So Nourished sits at the intersection of maternal instinct and medical insight. In a category overrun by processed snacks and marketing fluff, it offers something rare: functional first foods that actually serve a purpose. The brand gives exhausted parents one less battle to fight, one more tool to use, and one real solution grounded in care.

If your brand is born from a problem you had to solve yourself, we get it. And we’d love to help.