“I’ve known Renae since the very beginning of my brand launch years ago and she helped me navigate the PR scape with absolute patience, professionalism, kindness and more. Even though the media scene has changed a lot over the years, Renae and her team have always been supportive and wonderful. We look forward to working together with them again.”
— Phoebe Song, Founder – Snow Fox Skincare
Snow Fox Skincare: A Multi-Year Beauty PR Partnership
Client Since: 2017 (on as-needed basis since 2022)
Client Website: snowfoxskincare.com
Overview
Snow Fox Skincare is a vegan, organic skincare brand designed for sensitive skin, known for its clean formulations and highly effective results. After selling out globally just five months after launch in 2017, the brand approached The Atticism to manage its Australian PR strategy.
Our Role
We were initially engaged to support Snow Fox’s Australian debut—securing beauty media coverage, driving brand awareness, and positioning the founder as a voice in clean beauty. Our role then expanded as Snow Fox launched in new markets including the USA, with our team supporting everything from brand storytelling to campaign execution.
Our engagement evolved again in 2022, when The Atticism supported the launch of a new skincare product that quickly went viral, selling out in under 15 minutes.
Scope of Work
- Australian Launch PR – Strategic positioning, media pitching and beauty editor sampling
- Product Campaigns – Timed rollouts aligned with influencer seeding and media placements
- Award Submissions – Entry management and positioning for key beauty awards
- Brand Advisory – Support on communications strategy, pitch angles, and narrative development
- As-Needed PR Support – Continued consultation for launches and media engagement as required
Project Impact
Our campaigns resulted in:
- Viral media coverage that led to instant sell-outs
- Long-term brand loyalty from key beauty editors
- Enhanced credibility and visibility in the clean beauty sector
- National and international recognition for multiple product lines
Today, Snow Fox remains a flexible, on-call client—engaging The Atticism for strategic campaigns and trusted PR execution at key moments.
