“The Atticism helped us understand the Australian media landscape and translated our global brand into local relevance. Their professionalism, strategic advice, and ability to deliver real outcomes made them a valuable extension of our international team.”
— Stefano Portu, CEO – ShopFully
ShopFully: Launching a Global Tech Leader into the Australian Market
Client Duration: 2016–2020
Project Type: Market Entry PR, CEO Profiling, Strategic Brand Launch
Client Location: Italy / Australia
Client Overview
ShopFully is a global tech company that connects millions of shoppers with physical retail stores through its powerful location-based marketing platform. In 2016, already one of the top five shopping apps in Italy, Brazil, and Mexico, the brand set its sights on expanding into the Australian market.
Our Role
The Atticism was engaged to manage ShopFully’s Australian market launch and ongoing public relations. We developed and implemented a strategic communications plan that positioned ShopFully as an essential app for deal-seeking consumers and a cutting-edge solution for retail partners.
Scope of Work
- Media Launch Strategy – Coordinated national press roll-out to introduce ShopFully to Australian consumers.
- Download Acceleration Campaigns – Supported initiatives that led to nearly 1 million downloads in the first year.
- CEO Profiling – Positioned Stefano Portu as a visionary leader through targeted interview opportunities during key visits to Australia.
- Event & Expo Exposure – Secured opportunities for brand visibility at relevant trade shows and retail expos.
- Ongoing Brand Support – Maintained brand relevance in market through media outreach and thought leadership pitching through to 2020.
Why It Matters
ShopFully’s success in Australia validated the company’s global expansion strategy and proved the power of smart localisation. The Atticism helped bridge the cultural and market gaps to ensure a seamless entry—and ongoing visibility—in a competitive app-driven economy.
