“The Atticism is easily one of the best agencies I have worked with professionally. They are responsive, transparent, and consistently go above and beyond, delivering highly bespoke PR media strategies with outstanding results.”

Jessica Graham – PlanRadar

Client since 2023 | CURRENT CLIENT | B2B PR, Thought Leadership, Market Positioning

PlanRadar & The Atticism: Building Authority in Construction Tech

PlanRadar is revolutionising digital documentation and communication in the construction and real estate sectors. With a powerful platform tailored to streamline workflows, enhance team collaboration, and deliver real-time project transparency, PlanRadar supports industry professionals across every project stage.

The Atticism was brought on board to amplify PlanRadar’s brand authority and help expand its reputation across Australia and globally through a focused, strategic PR campaign.

Our Role

Strategic Media Relations

We craft targeted media outreach campaigns to ensure PlanRadar’s voice is heard in high-impact industry publications. Our team delivers consistent editorial coverage across B2B, tech, and construction verticals, while profiling key company leaders as experts in digital transformation.

Thought Leadership Development

From trend-based commentary to long-form insights, we produce strategic content that positions PlanRadar as a go-to source on topics such as productivity in construction, tech innovation, and smart building solutions.

Narrative & Brand Storytelling

We work closely with PlanRadar’s global team to shape brand messaging for the Australian market, ensuring alignment across international campaigns while tailoring the narrative to resonate locally.

Content Strategy & Case Studies

To showcase the platform’s real-world value, we build out case studies and customer success stories that demonstrate the platform’s impact on project management, risk reduction, and time efficiency.

Why It Matters

In a highly competitive and technically nuanced space, strategic PR is critical. Our work ensures PlanRadar’s innovations are not just seen, but clearly understood by the people who matter—buyers, decision-makers, and media influencers.

The result: increased brand visibility, consistent media engagement, and a growing presence in Australia’s construction and property tech sectors.

Want to learn how we help B2B platforms scale their thought leadership globally? Get in touch.