“Working with The Atticism made our app launch seamless. They helped us clarify our messaging and secure the right media coverage to drive interest and downloads. We couldn’t have asked for a better partner.”

— Helen & Shahn, Co-Founders – My Love Your Love

My Love Your Love & The Atticism: Launching a Therapy App with Heart

Client: 2022

Project Type: PR Retainer – App Launch & Awareness

Project Location: Australia

Client Overview

My Love Your Love is a relationship therapy app created by clinical psychologists Helen and Shahn, who have spent years guiding couples through challenges and growth in their private practice. The app replicates the curated journey they would traditionally walk couples through in session—providing tools to build stronger communication, resilience, and emotional intimacy.

Our Role

The Atticism was brought on to manage the launch of My Love Your Love, with the core focus of increasing app downloads and generating national awareness. Our campaign aimed to demystify relationship therapy, position the app as a trustworthy and approachable resource, and introduce Helen and Shahn as credible media voices in emotional wellness.

Scope of Work

• App Launch PR Strategy – Developing a cohesive media strategy tailored to digital health and relationship wellness audiences.
• Media Outreach & Editorial Coverage – Securing targeted placements in health, lifestyle, and tech publications to boost awareness and drive downloads.
• Founders’ Profiling – Positioning Helen and Shahn as expert clinical psychologists through contributed articles, interviews, and commentary opportunities.
• Brand Storytelling – Crafting compelling messaging that highlighted the value of therapy on-the-go, and the human stories behind the app.

Why It Matters

In a world where accessible mental health support is more important than ever, My Love Your Love fills a critical gap—bringing professional relationship support to users anytime, anywhere. The Atticism’s PR campaign helped ensure the brand cut through the noise with warmth, credibility, and connection.