“For any brand looking to make a genuine impact, The Atticism is the epitome of professionalism, creativity, and integrity.”

— James Stevens, Founder of Mr Roses

Client Since 2023 | Current Client | Global Brand & PR Campaigns

Mr Roses & The Atticism

Bringing a Luxury Floral Legacy to Life

Mr Roses is not just a flower delivery service—it’s the culmination of a global journey in floristry led by James Stevens, founder of Roses Only. Returning to Australia to launch a brand that prioritises romance, quality, and craftsmanship, Mr Roses delivers the world’s finest blooms to doorsteps across the country.

Our Role: Building a Globally Resonant Brand

Originally engaged for PR support in Australia, The Atticism quickly became Mr Roses’ lead agency for brand strategy across multiple markets. Our partnership has been built on trust, transparency, and a shared vision: to position Mr Roses as the definitive name in premium floristry.

Media Relations

We’ve secured high-impact media coverage in lifestyle, business, and gifting verticals—establishing Mr Roses as a leader in luxury flower delivery and seasonal gifting moments.

Brand Storytelling & Founder Profiling

By highlighting James Stevens’ floristry lineage and personal story, we’ve elevated the emotional appeal of the brand—focusing on heritage, attention to detail, and love-led design.

Strategic PR Campaigns

Our work includes timed campaign bursts for key moments such as Valentine’s Day, Mother’s Day, and Christmas, supported by ongoing media pitching, content creation, and partnership exploration.

Global Brand Advisory

With clients across Australia, the UK, and beyond, we’ve helped shape Mr Roses’ messaging to suit regional audiences while maintaining brand consistency and integrity.

The Impact

Thanks to our ongoing strategic input, Mr Roses has achieved greater national awareness, an expanded press footprint, and stronger brand authority. The collaboration continues to evolve as the brand grows its international presence and explores new offerings.