“For any brand looking to make a genuine impact, The Atticism is the epitome of professionalism, creativity, and integrity.”
— James Stevens, Founder of Mr Roses
Mr Roses: Luxury Brand PR for a Premium Flower Delivery Name
Consumer PR, founder profiling and global brand advisory
Bringing a Luxury Floral Legacy to Life
Mr Roses is not just a flower delivery service. It’s the culmination of a global journey in floristry led by James Stevens, founder of Roses Only. Returning to Australia to launch a brand that prioritises romance, quality and craftsmanship, Mr Roses delivers the world’s finest blooms to doorsteps across the country.
Our Role: Building a Globally Resonant Brand
Originally engaged for PR support in Australia, The Atticism quickly became Mr Roses’ lead agency for brand strategy across multiple markets. Our partnership has been built on trust, transparency and a shared vision: to position Mr Roses as the definitive name in premium floristry.
Media Relations for Luxury Gifting
We’ve secured high-impact media coverage across lifestyle, business and gifting verticals, establishing Mr Roses as a leader in luxury flower delivery and a fixture of the seasonal gifting conversation.
Brand Storytelling & Founder Profiling
By highlighting James Stevens’ floristry lineage and personal story, we’ve elevated the emotional appeal of the brand, focusing on heritage, attention to detail and love-led design.
Seasonal PR Campaigns
Our work includes timed campaign bursts for the moments that matter most in flowers, Valentine’s Day, Mother’s Day and Christmas, supported by ongoing media pitching, content creation and partnership exploration through the rest of the year.
Global Brand Advisory
With customers across Australia, the UK and beyond, we’ve helped shape Mr Roses’ messaging to suit regional audiences while maintaining brand consistency and integrity.
The Impact
Mr Roses has grown its national awareness, expanded its press footprint and strengthened its brand authority, and the collaboration continues to evolve as the brand builds its international presence and explores new offerings.
Launching or growing a consumer brand? We deliver luxury brand PR, seasonal campaigns and founder profiling for retail and ecommerce brands in Australia and worldwide. Get in touch.
