“The Atticism doesn’t just do press releases—they do PR. Their ideas, determination and approach helped take MATE from a startup to Australia’s largest privately-owned telco. They’ve been a crucial part of our journey.”

— Mark Fazio, General Manager, MATE

Client Since 2017 | CURRENTLY PAUSED | National PR, Brand Growth, Crisis Comms

MATE & The Atticism: From Startup Challenger to Telco Leader

MATE is Australia’s largest privately-owned telecommunications company—founded on the belief that telcos should treat customers like mates. With unlimited data, no lock-in contracts, and a proudly local support centre, MATE built a loyal following by breaking the rules of traditional telco engagement.

Our Role

The Atticism has been MATE’s long-term PR and brand partner, supporting their rise from an ambitious startup to a national player. Our team has been embedded in every stage of MATE’s brand evolution, from grassroots media strategies to high-level reputation management.

National PR Campaigns

We helped define and amplify MATE’s challenger brand positioning, securing earned media across top-tier tech, business and consumer outlets to increase awareness and credibility.

Crisis & Stakeholder Comms

Our team supported MATE through moments of high sensitivity, managing stakeholder messaging and customer perception with transparency and speed.

Brand Storytelling

We crafted content that reflected MATE’s values—authentic, no-BS, and customer-first—positioning their leadership team as relatable experts in a space often filled with jargon and red tape.

Creative Campaign Concepts

From headline-grabbing stunts to original event ideas, we helped MATE bring their brand to life through unexpected, engaging moments.

A Return on Real Relationships

The Atticism’s relationship with MATE goes beyond press clippings—it’s a shared philosophy. Both brands were built to challenge the status quo, work fast, and act with purpose. As MATE prepares to reactivate PR in 2025, we’re proud to remain part of their growth story.

Looking for a team who builds brands that cut through? Let’s talk.