“Renae and her team at The Atticism are the real deal. What really sets them apart is Renae’s grasp on strategy and what works with journalists. She goes above and beyond every week to get results—and genuinely cares about her clients.”

— Lloyd Edge, Aus Property Professionals

Aus Property Professionals & The Atticism

Client Since 2023 | Current Client | Australia

Aus Property Professionals is one of Australia’s leading property investment and buyer’s agencies, founded by industry expert and bestselling author Lloyd Edge. Known for helping everyday Australians build financial independence through property, the brand required a PR partner who could translate expertise into high-impact media visibility.

That’s where The Atticism came in.

Our Role:

Strategic PR, Thought Leadership & Media Management

Media Relations & Thought Leadership

We work closely with Lloyd Edge and his team to elevate his authority in the Australian property sector. Our PR strategy includes:

• Weekly news pitching aligned to trending topics in real estate, interest rates, and buyer trends
• Consistent media placement in outlets like AFR, The Today Show, Sky News, news.com.au, and Money Magazine
• Thought leadership opportunities through opinion pieces, commentary, and podcast placements

Brand Positioning & Author Promotion

Building on the success of Lloyd’s book Positively Geared, we helped reposition Lloyd not just as a property expert, but as a trusted thought leader. We manage his media presence, develop timely commentary, and help amplify speaking engagements and guest appearances.

Proactive Newsroom Monitoring

With daily media tracking and pitch development, we ensure Aus Property Professionals remains part of the national conversation. From reacting to RBA announcements to developing evergreen real estate angles, we secure regular, strategic coverage that adds real value.

A Long-Term Strategic Partner

The Atticism’s partnership with Aus Property Professionals has delivered measurable results in a highly competitive space. Our flexible, proactive approach means we move quickly when the media landscape shifts, and adapt strategy to ensure Lloyd Edge remains one of the most quoted names in Australian real estate.

Looking to build consistent visibility and long-term brand authority? Let’s talk.