“Renae and her team at The Atticism are the real deal. What really sets them apart is Renae’s grasp on strategy and what works with journalists. She goes above and beyond every week to get results—and genuinely cares about her clients.”
— Lloyd Edge, Aus Property Professionals
Aus Property Professionals: Thought Leadership PR for Australia’s Property Sector
Strategic PR, media relations and expert positioning for Lloyd Edge
The Background
Aus Property Professionals is one of Australia’s leading property investment and buyer’s agencies, founded by industry expert and bestselling author Lloyd Edge. Known for helping everyday Australians build financial independence through property, the brand needed a PR partner who could translate deep expertise into high-impact media visibility, in a sector where dozens of commentators compete for the same headlines. That’s where The Atticism came in.
Media Relations and Expert Commentary
We work closely with Lloyd and his team to build his authority in the Australian property sector, week in, week out. That means pitching news angles aligned to what journalists are covering right now, from interest rate movements to shifting buyer trends, and it has earned consistent placement across outlets including the Australian Financial Review, The Today Show, Sky News, news.com.au and Money Magazine. Alongside the news cycle work, we secure thought leadership opportunities through opinion pieces, expert commentary and podcast appearances.
Brand Positioning and Author Promotion
Building on the success of Lloyd’s bestselling book Positively Geared, we’ve helped reposition him from property expert to trusted thought leader. We manage his media presence, develop timely commentary and amplify his speaking engagements and guest appearances, so the profile keeps building between the big moments rather than only during them.
Proactive Newsroom Monitoring
Property is a fast news cycle, and being quotable means being ready. With daily media tracking and ongoing pitch development, we keep Aus Property Professionals part of the national conversation, whether that’s reacting to an RBA announcement within the hour or developing evergreen real estate angles that journalists can pick up any week of the year.
A Long-Term Strategic Partnership
Our partnership with Aus Property Professionals has delivered measurable results in a highly competitive space. Because we move quickly when the media landscape shifts and adapt strategy as the market does, Lloyd Edge remains one of the most quoted names in Australian real estate, and the coverage keeps compounding.
Are you an expert with a story the media should be telling? We build media profiles for founders, authors and industry specialists across Australia and beyond. Get in touch to talk about thought leadership PR.
