Client Since 2025 | Current Client | Australia-Wide PR & Brand Strategy

Cars24 & The Atticism

Driving Trust and Visibility for a Digital Disruptor

Cars24 is a global leader in the online pre-owned vehicle marketplace, transforming the way people buy and sell cars through its tech-driven platform. When entering the Australian market, Cars24 faced a unique challenge: how to translate its proven model into a landscape where car buying still relies heavily on face-to-face trust.

That’s where The Atticism came in.

Our Role: Building Credibility in a Trust-Sensitive Market

The Atticism was engaged to craft and implement a strategic PR and communications campaign that would raise awareness, build trust, and position Cars24 as a credible, convenient alternative to traditional car dealerships.

Strategic PR Campaign

We led a comprehensive media relations strategy that included education-focused messaging around the benefits of online car buying and selling, and addressed the hesitations unique to the Australian market.

Media Outreach & Placement

Our team secured features in top-tier automotive, business, and tech publications, reinforcing Cars24’s credentials and enhancing consumer confidence.

Thought Leadership & Executive Profiling

We positioned key company spokespeople as innovators in mobility, digital disruption, and tech-driven convenience—securing commentary in relevant news cycles and elevating the brand voice.

Regional Market Adaptation

Using tailored messaging that reflected local preferences and market dynamics, we made sure every piece of content resonated with Australian consumers while aligning with Cars24’s global brand.

The Impact

Our work resulted in sustained high-quality media coverage, improved brand recognition, and a noticeable boost in digital visibility. By bridging innovation and trust, The Atticism helped Cars24 solidify its reputation as a next-generation player in Australia’s automotive landscape.