“The Atticism made launching our new bar seamless—and actually fun. Their social media know-how is unmatched.”

Jo Cheung, Marketing Manager – Canterbury League Club

Client since 2017 | CURRENT CLIENT | Venue Launches, PR, Social Media

Canterbury League Club & The Atticism: A Longstanding Partnership in Hospitality PR

Canterbury League Club (CLC) is one of Sydney’s most established and community-focused hospitality venues. Over the years, the Club has undergone a multimillion-dollar transformation, expanding its offerings across dining, entertainment, and events. The Atticism has been a trusted PR and brand development partner since 2017, supporting the Club through several key launches and campaigns.

From venue rebranding and media engagement to full-service social media management, our collaboration has ensured that each new concept within the Club—from upscale dining to community events—gets the spotlight it deserves.

Our Role

Our work with Canterbury League Club has included:

Venue Launches & Campaign Strategy

We’ve overseen multiple high-profile venue launches including the recent debut of Bartega, an artisanal cocktail bar positioned as a premium speakeasy-style destination in Sydney’s Inner West. This included all campaign strategy, messaging, content creation, influencer management, media relations, and launch event execution.

Ongoing Social Media & Content Management

We manage Canterbury League Club’s ongoing social media presence for key venues, delivering platform-optimised content, community management, paid ad campaigns, and consistent brand engagement across Facebook and Instagram.

PR, Influencers & Community Engagement

Our team maintains an always-on PR strategy that includes media outreach, influencer alignment, editorial partnerships and reactive pitching to keep the Club top of mind in a saturated hospitality market.

Why It Matters

The launch of Bartega and other venues within CLC are case studies in how PR, branding and social media can transform a hospitality offering into a must-visit destination. Our work has led to measurable increases in foot traffic, media visibility, and follower growth.

From concept to execution, The Atticism has remained an embedded partner in the Club’s evolution—and we continue to support their growth as a leading force in Sydney’s hospitality scene.