“We had the absolute pleasure of working with Mia, Renae, and the ATT team for the launch of our CANESS venue. Even with some unexpected delays in our opening timeline, they navigated everything with calm, clarity, and real expertise. Their thoughtful communication and deep industry knowledge helped us gain incredible press exposure—which played a huge part in our early success.
They’re passionate, attentive, and genuinely invested in their clients. We can’t recommend them enough! If you’re looking to crack the PR code—whether you’re in Australia, the UK, or beyond—ATT is the team you want by your side.” – Phuong Pham.
CANESS: Restaurant Brand Development and Launch PR in Sydney
From name generation to opening night for Paddington’s new social dining venue
A Culinary Debut Built from the Ground Up
CANESS isn’t just another restaurant. It’s a fresh new take on social dining. Located in Paddington, Sydney, the venue blends Middle Eastern vibrancy with Mediterranean tapas-style shared plates, offering a bold and unexpected new experience for local food lovers.
Founded by hospitality veterans Erez Nahum and Juan Colmenares, CANESS set out to stand apart from the crowd. The Atticism was engaged to make sure their launch did the same.
Our Role: Brand Development, Launch PR & Ongoing Strategy
From day one, The Atticism has worked alongside the CANESS team to build a brand narrative that cuts through the noise, crafting a communications strategy that celebrates their cultural heritage, contemporary execution and community-minded ethos.
Brand Development & Storytelling
This engagement started earlier than most PR briefs do: at the name. From name generation and positioning through to press materials and founder bios, we’ve shaped a cohesive, compelling brand story that captures the essence of the CANESS experience before a single pitch went out.
Media & Launch PR
We’ve secured media coverage in some of Sydney’s most-read and most-respected publications, generating the kind of buzz that drives reservations and builds reputation before the doors even open.
Influencer Engagement & Tastemaker Events
With a targeted mix of food critics, local influencers and media tastemakers, our launch event strategy is built to spark excitement and word-of-mouth momentum across key audiences.
Ongoing Comms Support
As CANESS evolves, so does the strategy. We continue to advise on media moments, chef profiling and seasonal storytelling opportunities to keep the brand in the spotlight.
Why It Matters
For new hospitality ventures, the first few months are everything. Our role is to make sure they count, by putting CANESS in the right headlines, the right feeds and the right conversations.
Building a venue from the ground up? From naming and positioning to opening night coverage, we develop hospitality brands and launch them properly. Get in touch.
