Client Since 2025 | Current Client | Representing in Australia
Bombay Bloomers is a Sydney institution in Indian dining, blending heritage flavours with a contemporary lens since 1987. Known for its vibrant take on traditional dishes, the original Randwick venue has long been a local favourite. In 2025, the brand is expanding, with a new site in Neutral Bay and a refreshed vision for modern Indian hospitality.
The Atticism was brought on to support the opening of the Neutral Bay venue, driving foot traffic, local awareness, and media attention during the most critical stage of the restaurant’s evolution.
Our Role:
Venue Launch PR, Local Media Outreach, Influencer Strategy, Event Support
This isn’t just a second location. It’s a new chapter in a much-loved story, and our job is to make sure it opens with the impact it deserves.
Launch Visibility with a Local Pulse
We developed a PR strategy tailored to the Neutral Bay demographic (professionals, families, and food-savvy locals) ensuring that opening buzz reached the right audiences through local news, dining guides, and food-loving micro-creators.
Influencer Dining & Targeted Tastings
Our influencer strategy focused on high-engagement content creators who bring real community influence, not just reach. Every post is designed to capture the experience: the spice, the colour, the craft, and the charm.
Founder & Brand Storytelling
We built the brand story around Bombay Bloomers’ legacy. This wasn’t about reinventing the wheel, it was about celebrating longevity, cultural pride, and the evolution of Indian dining in Sydney, from the ‘80s to now.
Launch Events & Strategic Content
From press invites to styled menu previews, our content strategy ensured the venue’s first impression was editorial-ready and socially shareable. This was less about a “grand opening” and more about building long-term love.
Why This Work Matters
So many restaurants open with a whisper. Bombay Bloomers deserved a welcome that honoured its past and signalled its next phase. Great food needs great storytelling and a great opening needs the right people talking about it.
If you’re ready to turn your second venue into your biggest move yet, we’re ready to help.
