“It was, and remains, one of the best decisions we made. The Atticism delivered results with more exposure than we could have hoped for—and with a tenacity and attitude that made the entire experience seamless.”
— Grahame Ferguson, XL Events Lab
The Big Bounce Australia: National Events PR Built on Results
Publicity, crisis communications and market entry strategy for a global touring event
The Background
The Big Bounce is not an average event. Certified by Guinness World Records as the World’s Largest Inflatable Castle, it is a touring spectacle that transforms cities into oversized playgrounds and draws thousands of families at every stop.
When the event launched in Australia in 2019, the ambition was clear: build awareness quickly, establish credibility and drive ticket sales nationally. Since then, The Big Bounce has expanded its footprint, introduced new attractions such as Sport Slam, and returned year after year to growing demand. The Atticism has been its strategic PR partner from day one.
Our Role: Events PR Across Every National Tour
As retained PR partner since 2019, The Atticism has led communications across multiple national tours, spanning national media strategy, city by city campaign rollouts, launch communications for new event zones, stakeholder and partner messaging, and crisis communications and reputation management. This has never been a one off campaign. It has been a sustained national presence, managed with consistency and momentum.
Publicity and National Coverage
From the outset, the objective was to make The Big Bounce a household name for Australian families. For the 2019 launch campaign alone, we secured more than 178 media hits and generated over 78 million digital impressions, with coverage spanning television, print, radio and major online publications, including front page stories and live broadcast segments that drove immediate ticket demand. Each tour since has built on that foundation, reinforcing brand familiarity and maintaining strong media relationships across states.
Crisis Communications and Reputation Management
Live touring events come with complexity, from weather disruptions and schedule changes to moments of public scrutiny. During COVID-19 and again in 2022, The Atticism provided hands on crisis communications support, managing event rescheduling announcements, stakeholder communications and community messaging.
When a complaint escalated into a negative viral segment aired on A Current Affair, our team moved quickly with a coordinated media response strategy. We worked directly with stakeholders, controlled the narrative and focused on restoring public confidence. The outcome was measured, calm and commercially stabilising at a critical time.
Influencer and Community Engagement
Beyond traditional media, we have delivered targeted influencer engagement to amplify reach in each touring city, with messaging tailored locally to resonate with families, schools and community groups rather than settling for generic national noise. This city specific approach has been central to driving ticket sales and repeat attendance.
Why This Work Matters
For a US based events company entering the Australian market for the first time, understanding local media dynamics and public expectations was essential. The Atticism did not operate at arm’s length. We embedded ourselves within the strategy, advising on positioning, messaging and risk management, ensuring each rollout was smooth, scalable and commercially effective.
The Big Bounce continues to tour Australia, and our partnership continues with it.
Bringing a global brand or event to Australia? We handle events PR, national publicity and crisis communications for brands entering the Australian market. Get in touch.
