“Working with The Atticism gave our charity event the visibility it truly deserved. Their media strategy brought attention not just to the ride, but to the cause behind it. We couldn’t have done it without them.”
— Bar Termini Team
Bar Termini: Charity, Cocktails & Community Spirit
Client Since: 2021
Project Type: Event PR, Brand Storytelling, UK Media Relations
Project Location: United Kingdom
Client Overview
Bar Termini, an award-winning Soho cocktail bar renowned for its Italian aperitivo culture and old-world hospitality, partnered with The Atticism to elevate the PR profile of a significant charitable initiative. Known for its world-class drinks and classic atmosphere, Bar Termini’s brand values are steeped in craft, community, and heritage.
Our Role
The Atticism was brought on to manage PR around Bar Termini’s annual charity cycle ride—a 55-mile ride from London to Brighton to raise funds for Great Ormond Street Hospital for Children (GOSH). In support of the event, Bar Termini’s sister brand, Untitled Drinks, launched a limited-edition bottled Milano-Torino cocktail with proceeds going toward the cause.
Scope of Work
- Event PR & Media Outreach – Managing UK press relations and storytelling for the ride, positioning it as a high-profile, purpose-driven campaign.
- Product Launch Support – Promoting the limited-edition cocktail launch as both a fundraising initiative and a nod to Italian heritage.
- Charity Alignment Messaging – Ensuring the campaign’s core message—supporting GOSH—remained at the heart of all content.
Coverage Highlights
The campaign received strong media attention from key hospitality and consumer outlets, including:
- London The Inside
- Bar Magazine
- The Spirits Business
- The Evening Standard
- Yahoo
Project Impact
The campaign successfully raised funds and awareness for Great Ormond Street Hospital while reinforcing Bar Termini’s reputation as a brand with heart. It also demonstrated how storytelling, product, and purpose can align to deliver meaningful impact.
