Client Since 2025 | Current Client | Representing in Australia and across Europe
Wish for a Baby is a UK-based international fertility event that brings together world-leading IVF specialists, surrogacy advocates, legal experts, and real families. Now expanding into Australia, the event exists to educate, connect, and empower individuals and couples at all stages of their fertility journey.
From egg donation and fertility preservation to surrogacy, LGBTQIA+ family planning, and legal navigation, Wish for a Baby provides a safe, supportive space for open conversations, expert advice, and real-world connection.
Our Role:
Strategic PR, Messaging & Sensitive Communications
As the official PR and communications partner for Australia and selected European regions, The Atticism plays a lead role in shaping public narrative and promoting event growth. Our approach is deeply values-driven, with a strong emphasis on accessibility, respect, and accuracy.
Media Strategy & Outreach
We manage press office functions for the event, securing earned media coverage that speaks to the heart of what Wish for a Baby stands for. Our outreach is targeted, inclusive, and carefully designed to reflect the event’s diverse audience.
Influencer & Community Engagement
We collaborate with LGBTQIA+ advocates, fertility influencers, and community leaders to amplify event messaging and generate authentic, localised content that resonates with key audiences.
Event Messaging & Stakeholder Support
From media training for speakers to strategic content for press kits and social media, we ensure every message supports the mission: real knowledge, real stories, and real choice.
Handling of Sensitive Topics
Navigating media conversations around fertility and surrogacy requires skill, nuance, and deep understanding. We support the Wish for a Baby team in responding to challenging topics with empathy and clarity, ensuring coverage is both accurate and respectful.
A Global Vision, Locally Delivered
Wish for a Baby is a powerful platform for education and change. The Atticism is proud to represent its mission in Australia and Europe.
If your brand operates in a values-driven space and needs a partner that understands sensitivity, nuance, and impact—let’s talk.
