Choosing a PR agency is difficult.
Every agency says the same things. Strategy, media, results. It all sounds good, and none of it really tells you what it’s like once you’ve signed.
So instead of telling you what we think, we’re going to show you what our clients say.
This is from Boudy Boustany, CMO of Swiss Butter, who has worked with over 20 agencies globally.
The review
“Absolutely love working with The Atticism. It’s not easy to find an agency that adds proper value to your brand.”
That line matters more than it sounds.
Most agencies create activity. Few create value. There’s a difference between doing PR and actually moving the needle.
“Working with Renae and the team is an anxiety free experience. They get the job done, and they do it so well you’ll never EVER want to go anywhere else.”
This is where most agencies fall down.
PR shouldn’t feel like something you have to manage. It shouldn’t require constant follow up, chasing or second guessing.
If it does, something is wrong.
“I’ve been handling agencies for 15 years.”
This is not a first-time client.
This is someone who has seen every version of PR, the good, the bad and the very average.
Which makes the next part more relevant.
The problem with large agencies
“With the multinationals… they focus on the 20% of clients that give them 80% of their earnings… I always have to fight for attention.”
This is one of the most common complaints we hear.
If you are not a top-tier client in a large agency, you are often not a priority. That leads to delays, missed opportunities and a constant need to push things forward yourself.
The problem with small agencies
“Small boutique agencies are usually very unorganised and lacking when it comes to reach… you end up doing things yourself because you just don’t trust them.”
This is the other side of it.
More personal, but often less structured. Less reach. Less consistency.
And again, the client ends up carrying the work.
Where we sit
“The Atticism do this incredible thing… they become an extension of you and your brand.”
This is exactly where we position ourselves.
Small enough to stay involved. Structured enough to deliver properly. Connected enough to operate globally.
“They create great strategies, and more importantly they execute them with… dedication.”
Most agencies can talk strategy.
Execution is where it breaks.
Consistency, follow through, attention to detail, this is what actually determines whether PR works or not.
“They also have the right connections… their network does everything you want it to do both regionally and globally.”
PR without relationships is just outreach.
And outreach without relevance does not land.
The part most people miss
“It takes me one 15 minute call a week… and the work gets done, and it gets done well.”
This is the outcome of everything above.
Clarity. Trust. Execution.
When those are in place, PR becomes simple.
The line that says everything
“They just do it better, at least better than anyone else I’ve worked with… including MSL, Leo, Ogilvy… Ketchum.”
That is not a comparison we need to make.
It’s already been made.
The takeaway
We could explain what we do.
Or we can let the people who have worked with us explain it for us.
Because at the end of the day, that is what matters.
What this means for your brand
If you are looking for a PR agency Australia businesses trust, the question is not what an agency says.
It is what their clients say after working with them.
You can learn more about how we approach PR here:
