Menu
Hospitality is at the heart of what we do. For more than 13 years, The Atticism has partnered with chefs, restaurants, hotels and venues across Australia to create campaigns that fill seats, build reputation and grow revenue. Our work has been so well received that it has taken us beyond Australia, consulting for hospitality companies in Hong Kong, leading communications for the Singapore Food Festival, and now managing PR for one of the largest privately owned and fastest growing restaurant brands in the Middle East.
In Australia, we have worked with some of the best known names in hospitality: chef Nelly Robinson of nel. Restaurant, Public House Management Group, Solotel, Sheraton, Park Hyatt, Alma Group, Lotus Dining, KOI Dining, EXP. Restaurant, and Din Tai Fung.
We are not just a hospitality PR agency. We are a brand partner to restaurants, chefs, hoteliers and F&B entrepreneurs. Our approach goes beyond a press office model. We combine storytelling, visuals and strategy to deliver visibility that matters.
Our work has been recognised with award finalist nods and international features in The Times, Business Insider and more. We design PR that flexes, from big launch campaigns to seasonal pivots to long-term storytelling.
As a lifestyle PR agency, we understand how hospitality overlaps with culture, travel and lifestyle. We make sure your brand narrative moves seamlessly between dining, tourism and lifestyle media.
We support openings, rebrands and seasonal menus with tailored communications strategies. We align your PR with the guest experience and design stories that resonate with media, locals and travellers alike.
As one of the leading restaurant pr agencies in Sydney, we know how to generate reviews, chef profiles and coverage that drives diners through your doors. We are also a PR agency for hotels, and we know how to package experiences that attract guests.
Our campaigns are backed by food and beverage PR expertise and complete F&B PR services. We secure national coverage, digital features, event listings and long-lead placements in travel and hospitality outlets.
Modern PR is as much about visuals as it is about words. We coordinate content creation for campaigns, from styled photography to behind-the-scenes storytelling, creating the media content journalists and customers expect.
We collaborate with photographers, stylists, videographers and influencers to ensure your visuals are as strong as your story. Every asset aligns across PR, socials and web.
Hospitality brands are destinations in themselves. As a hospitality marketing agency, we position your venue as part of broader travel, lifestyle and cultural conversations.
Through travel and tourism PR, we highlight not just the property but the people, the experiences and the story behind it.
Our clients choose us because we combine industry knowledge with creative storytelling. We know that hospitality PR is not about blasting releases. It is about timing, visuals and understanding what makes a diner or guest decide to book.
We know how to balance slow-burn brand building with high-impact openings. We understand soft launches and the nuances of seasonal campaigns. We know online bookings matter as much as reviews. And we always consider budget realities. That is why we have long-standing partnerships with hospitality brands, from chef-led independents like Nelly Robinson to global hotel groups like Sheraton and Park Hyatt, to international operators like Din Tai Fung.
Our client portfolio includes:
If it belongs to food, drink, travel or experience, we know how to amplify it.
Canterbury League Club – Media and Community Engagement
Increase visibility for Canterbury League Club’s redevelopment projects and hospitality offerings while strengthening ties with the community.
Secured consistent media coverage across broadcast, print, and digital outlets, including Triple M, Studio 10, Build Australia, Indesignlive, and local newspapers. Leveraged influencer content to boost reach and community perception.
Features across major TV and radio outlets plus multiple local and trade publications
Enhanced reputation for the Club’s hospitality and redevelopment projects
Stronger engagement with the local community through consistent storytelling
The Atticism brought a fresh approach to telling our story. They connected us with mainstream media and local audiences, helping us showcase the Club as more than just a venue.
Greg Bygraves – Canterbury League Club
Lotus Dining – Brand Refresh and Multi-Venue PR
Rebuild brand cohesion and elevate Lotus Dining’s profile across multiple venues, while launching new restaurants in a competitive Sydney market.
Conducted a full brand audit across all Lotus venues, created a unified style guide, and rolled out PR for new openings such as The Gardens by Lotus. Secured coverage across lifestyle, dining, travel, and broadcast outlets while coordinating high-profile collaborations.
More than 57.5 million total reach
Over 150 editorial features across TV, print, digital, and social
Successful launches of The Gardens by Lotus and Pearl, with coverage in Broadsheet, Qantas Travel Insider, Delicious, and live TV appearances
The Atticism helped us refine who we were as a group while still celebrating the individuality of each venue. Their PR work gave Lotus a renewed identity and exposure at a national level.
Mindy Woods, Lotus Dining
New Shanghai – Campaign Creativity for a Restaurant Group
Reinforce New Shanghai’s position as one of Australia’s leading Chinese dining groups by building brand buzz and driving foot traffic through seasonal campaigns.
Created unique campaign concepts including 10 Days of Dumplings, the Mukbang Menu, and the Ashfield Dumpling Masterclass Series. Pitched stories to lifestyle, food, and metro media while amplifying activations through social and influencer partnerships.
More than 14.1 million total reach
66 media placements across digital, social, and print
National features and strong social traction around creative menu launches
The Atticism constantly delivered fresh ideas that kept our brand top of mind. Their campaigns not only drove diners into our restaurants but also gave us media coverage we could never have achieved alone.
Anthony – New Shanghai
For more client examples, explore our crafted PR services
Yes. We specialise in launches, rebrands and seasonal menus.
The Atticism is the pr agency hospitality brands trust when they want more than average results. We combine food-first expertise with global communications experience to deliver campaigns that influence covers, bookings and brand loyalty.
If you want a hospitality PR partner that knows food as well as it knows media, we are ready to work with you.
Suite 308
19a Boundary St
Darlinghurst
NSW 2010
Wasiliki House
Fouskia Area
Agios Petros
31082 Lefkada, Greece
