The Atticism were engaged to assist AMP Capital with the Marrickville Metro expansion and development on Smidmore Street. This involved multiple announcements during each stage of the application, construction, and development stages.
Marrickville Metro has never comfortably fit the typical ‘shopping centre’ mould. Known as the beating heart of the local community, Marrickville Metro has been the place for locals to gather and socialise for nearly four decades. The opening of the new site signalled a new era – one that quite literally bridged the rich cultural history ingrained within the footprint of the existing site, together with the diverse and urban lifestyle that the Inner West has become known for.
The Atticism is working with Marrickville Metro and their 44 retailers across dining, beauty, convenience, and fresh food. The Atticism has been responsible for all written core messaging, visual content planning and creative direction, crisis management, earned media, media buying, influencer engagement, community alignment and enquiry management.
The Account Manager is Mond Liu.
Contact: [email protected]