The Atticism was hired by the sole distributors of Coffee in a Cone in Australia and were put in charge of launching the product in the Australian cafe scene. Our goal was to create a viral campaign for the brand via social media, general PR and strategic collaborations.
Within just 2 months of starting this project The Atticism had secured collaborations with Bonds, Myer and Spotify and had received viral coverage nationally. This huge spike in awareness allowed the company to receive incoming sales enquiries from cafes all across Australia.
The Account Manager is Ben Janeczko.