Sayuri Teas

Project Manger: Renae Smith. ‍

Assisted by: Natalie Cheshire

Location: UK Focus

SAYURI was founded by established entrepreneur Yuri ‘Yureeka’ Yasuda. Born in Tokyo and raised in New York, she brings to the brand a global outlook, alongside her personal appreciation for Japanese heritage.

An expert in the luxury food and beverage industries, Yureeka has made a name in the business world with her forward-thinking vision. With her finger firmly on the zeitgeist, Yureeka is also a renowned cultural curator, art collector and published writer. She brings this same discerning curator’s eye and knowledge to SAYURI; like great art, she believes great tea should be available to be enjoyed by all.

The Atticism were hired to raise the image of Yureeka as the UK's first tea sensei, and help promote the brand to a discerning audience. The resulting 4 month campaign achieved coverage in Harpers Bazaar, Monocle, Art & Collections Magazine and more.

Coverage Highlights:

Vanity Fair; Luxuriate Life; Harpers Bazaar, Wellbeing Magazine, Monocole Radio, Art & Collections, OX Magazine.