Project Managers: Renae Smith, Kimberley Di Paola, Mond Liu.
The Atticism worked with Marrickville Metro and each of their 44 retailers across dining, beauty, convenience, and fresh food.
The Atticism were engaged to assist AMP Capital with the Marrickville Metro expansion and development on Smidmore Street. This involved creating documents to inform tenancy applications, branding guides, multiple announcements during each stage of the application, construction, and development stages.
Marrickville Metro has never comfortably fit the typical ‘shopping centre’ mould. Known as the beating heart of the local community, Marrickville Metro has been the place for locals to gather and socialise for nearly four decades. The opening of the new site signalled a new era – one that quite literally bridged the rich cultural history ingrained within the footprint of the existing site, together with the diverse and urban lifestyle that the Inner West has become known for.
The Atticism has been responsible for all written core messaging, visual content planning and creative direction, crisis management, earned media, media buying, influencer engagement, community alignment and enquiry management. We also worked across the transition when AMP passed the asset to a new company - where we worked to ensure a smooth transition.
This was a huge project that lasted 5+ years - and is one that The Atticism is very proud of as it has been seamless and incredibly successful.
Client Feedback:
Marrickville Metro has been a shopping centre in the Inner West for the past 30 years. Its lack of evolution over the years has been admired by the grass roots inner westie audience, however we were due to evolve with a major development valued at $142m and had to take our community on our journey of evolution.
The Atticism were brought in early for their strength in food & beverage PR as we were establishing a new dining precinct. They didn’t shy away from any situation and were a valuable partner during the development build process, particularly helping to establish strong community engagement with our close-by neighbours, manage tricky situations and evolve organically to capture our more-pessimistic Inner West audience.
They are true partners and a really friendly, approachable team where nothing is too much. dining precinct.
Amalia Collins, Marketing Manager, Marrickville Metro (AMP Capital)
Other Projects
Project Managers: Renae Smith, Kimberley Di Paola, Mond Liu.
The Atticism worked with Marrickville Metro and each of their 44 retailers across dining, beauty, convenience, and fresh food.
The Atticism were engaged to assist AMP Capital with the Marrickville Metro expansion and development on Smidmore Street. This involved creating documents to inform tenancy applications, branding guides, multiple announcements during each stage of the application, construction, and development stages.
Marrickville Metro has never comfortably fit the typical ‘shopping centre’ mould. Known as the beating heart of the local community, Marrickville Metro has been the place for locals to gather and socialise for nearly four decades. The opening of the new site signalled a new era – one that quite literally bridged the rich cultural history ingrained within the footprint of the existing site, together with the diverse and urban lifestyle that the Inner West has become known for.
The Atticism has been responsible for all written core messaging, visual content planning and creative direction, crisis management, earned media, media buying, influencer engagement, community alignment and enquiry management. We also worked across the transition when AMP passed the asset to a new company - where we worked to ensure a smooth transition.
This was a huge project that lasted 5+ years - and is one that The Atticism is very proud of as it has been seamless and incredibly successful.
Client Feedback:
Marrickville Metro has been a shopping centre in the Inner West for the past 30 years. Its lack of evolution over the years has been admired by the grass roots inner westie audience, however we were due to evolve with a major development valued at $142m and had to take our community on our journey of evolution.
The Atticism were brought in early for their strength in food & beverage PR as we were establishing a new dining precinct. They didn’t shy away from any situation and were a valuable partner during the development build process, particularly helping to establish strong community engagement with our close-by neighbours, manage tricky situations and evolve organically to capture our more-pessimistic Inner West audience.
They are true partners and a really friendly, approachable team where nothing is too much. dining precinct.
Amalia Collins, Marketing Manager, Marrickville Metro (AMP Capital)
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